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Whether it an email survey, SMS survey, web intercept survey or a mobile app survey, the single common denominator that determines how effectively you are able to collect accurate and complete survey responses is your survey questions and their types.
They are actually 2 dimensional variants of the multiple choice questions.In the following example, the respondent will select exactly one answer from the 7 possible options, exactly 3 of the 7, or as many of the 7 options (1, 2, 3, or up to 7 answers can be selected).Example: For this type of question, it is important to consider including an "other" category as there may be other avenues by which the person first heard about your site that you might have overlooked.The following is an example of a semantic differential scale question.Example: Notice that unlike the rating scale, the semantic differential scale does not have a neutral or middle selection.Rating scales are often used to measure the direction and intensity of attitudes.
Example: The Semantic Differential Scale question asks a person to rate a product, brand, or company based upon a seven-point rating scale that has two bi-polar adjectives at each end.
Demographic survey questions are an integral part of any survey.
They are used to identify characteristics such as age, gender, income, race, geographic place of residence, number of children, and so forth.
The Open Ended survey question seeks to explore the qualitative, in-depth aspects of a particular topic or issue. Although open-ended questions are important, they are time-consuming and should not be over-used.
Example:(If the respondent indicates they did not find what they were looking for...) If you want to add an "Other" answer to a multiple choice question, you would use branching instructions to come to an open ended question to find out What Other....
Example: A constant sum survey questions permits collection of "ratio" data, meaning that the data is able to express the relative value or importance of the options (option A is twice as important as option B) Example: This type of question is used when you are relatively sure of the reasons for purchase, or you want input on a limited number of reasons you feel are important.